Reports

AI in Market Research and Consumer Insights: A Comprehensive Guide for Fortune 500 Leaders

Jun 1, 2023
Feb 27, 2025
 • 
 min read

Download the Whitepaper

Artificial intelligence is reshaping market research, offering businesses unprecedented accuracy, predictive power, and real-time consumer understanding. This strategic whitepaper provides a roadmap for Fortune 500 leaders—directors, vice presidents, and C-suite executives—on how to integrate AI for stronger insights, better decision-making, and a lasting competitive edge.

What you’ll learn:

  • AI’s impact on market research: The key advantages of AI, from enhanced data accuracy to predictive analytics
  • Real-world applications: Case studies from leading brands successfully leveraging AI for business growth
  • Implementation strategies: How to assess readiness, select the right AI tools, and navigate ethical considerations
  • Measuring success: How to track AI’s ROI using key performance indicators and continuous optimization.
See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Webinars
The top consumer AI trends of 2026 – and how brands can stay ahead

AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.

AI
Dec 18, 2025
Dec 18, 2025
 • 
 min read
Blogs
From Messi to Yamal: What a lifetime of fandom taught me about modern brand loyalty

What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.

Retail
AI
Media & Entertainment
Technology
Food & Beverage
Dec 17, 2025
Dec 18, 2025
 • 
 min read
Podcasts
Generation Algo: How AI is rewriting the rules of work, power and identity

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.

AI
Dec 16, 2025
Dec 18, 2025
 • 
 min read
View all