CASE STUDIES

See how enterprise brands fuel growth with Suzy's consumer insights

Industry leaders like Walmart, Zip, Zevia, and Genexa leverage Suzy’s insights to drive growth and foster deeper consumer connections. Explore these Suzy success stories below to learn more.

Cover page for a Suzy case study titled 'Walmart Realm: The Immersive Commerce Experience' featuring a futuristic room with neon lights and playful decorations.

Walmart Ushers in a New Era of Digital Commerce

Discover how Walmart brought its vision of immersive commerce to life with Walmart Realm, a dynamic virtual shopping experience refined through Suzy’s real-time consumer insights. From concept to execution, Suzy empowered Walmart to shape an engaging digital retail journey tailored to the evolving needs of online shoppers.

Purple text box overlay on blurred US dollar bills reading 'Zip Breaks Barriers to Financial Transparency' with Suzy and Zip logos, noted as a Suzy case study.

How Zip Builds Trust and Champions Financial Clarity

With Suzy’s insights, Zip uncovered how Americans view financial transparency, positioning itself as a thought leader committed to financial literacy. Suzy’s research guided Zip in crafting a messaging strategy that connects with consumers, making an impact in the financial services landscape.

Various Zevia soda packs and cans of different flavors including ginger ale, orange, and creamy root beer with a purple overlay titled 'Optimizing Zevia’s Flavor Portfolio, A Suzy Case Study'.

How Zevia Refines Taste with Data

Zevia optimized its flavor portfolio using Suzy’s TURF analysis and monadic testing, allowing the brand to prioritize flavors that align perfectly with consumer preferences. With Suzy’s insights, Zevia gained a clear, data-driven path to innovation and product success in a competitive market.

Cover page titled 'The Secret Behind Genexa's Successful Ad Strategy' featuring a Genexa Kids Pain & Fever medicine box on a pink table with laboratory glassware in the background.

Unlocking the Key to Genexa’s Ad Effectiveness

To ensure its ads would resonate and drive purchases, Genexa partnered with Suzy to test ad concepts and refine messaging. Suzy’s iterative testing revealed the elements that made Genexa’s campaign a standout success, boosting brand lift and purchase intent.

Cover page of a case study by Suzy and ChargePoint titled 'How ChargePoint used consumer voice to shape their product roadmap' with a city skyline and ChargePoint location markers.

How ChargePoint drives innovation with Suzy

ChargePoint knew intuition couldn't fuel scale. So they tapped Suzy for an on-demand Attitudes & Usage survey of electric vehicle and plug-in hybrid drivers. The data ignited a product roadmap that powers stickier usage and new revenue streams.

Suzy playbook cover titled 'From Noise to Nuance' about discovering emotional drivers in a saturated insurance market.

How an Insurance Giant Unlocked Emotional Drivers

An enterprise insurance company tapped Suzy Speaks to uncover the emotional drivers behind consumer trust, loyalty, and brand perception in a crowded market. Using AI-moderated voice insights, the insurer translated authentic consumer stories into a human-first strategy that elevated relevance and drove differentiation.

Fast-Rising Global Sportswear Brand Taps Voice Tech to Understand Parents

An international sportswear brand partnered with Suzy Speaks to decode the complex dynamics between parent priorities and kids’ style preferences in the footwear space. Using AI-powered voice interviews, the brand uncovered emotional and practical purchase drivers, guiding product development and retail strategy with real parent voices.