How Digital Transformation and AI is Redefining Consumer Behavior

AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.

What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.