Podcasts

How to Turn Uncertainty Into Opportunity with Deb Golden, Chief Innovation Officer at Deloitte

Feb 27, 2025
Mar 27, 2025
 • 
 min read

Deb challenges short-term thinking, pushes for systemic change, and redefines leadership in an AI-powered world. 

“Our goal has to be to bridge generations. It's not to separate generations. And there's not one person that doesn't desire change, transformation, growth, and development. The challenge is that we have systems that don't enable that change.” - Deb Golden

Innovation isn’t just about speed—it’s about direction. As Chief Innovation Officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode, she shares why speed without strategy leads to chaos, how businesses can move beyond short-term wins, and why the best leaders don’t just ask why—they ask, why not? Tune in to discover how to turn failure into fuel, uncertainty into opportunity, and innovation into lasting business impact.

Deb Golden is the Chief Innovation Officer at Deloitte US, driving the firm’s strategy on emerging technology, business transformation, and digital growth. With deep expertise in cybersecurity, AI, healthcare, and enterprise consulting, she is a recognized thought leader in scaling innovation where technology meets human impact. Known for her bold “why not?” mindset, Deb challenges businesses to rethink traditional structures, break down silos, and focus on what’s next—not just what’s now.

Tune into the latest episode or read the transcript below to learn more. Here are some top takeaways:

The Illusion of Results: Why Companies Get Stuck in Short-Term Thinking - Not all results drive real progress. Too often, businesses chase immediate returns at the expense of long-term growth, mistaking speed for strategy. With AI accelerating change at an unprecedented pace, companies that focus only on today’s metrics risk falling behind tomorrow. The key isn’t just optimizing for quick wins—it’s building a foundation for sustainable success that keeps businesses ahead of the curve.

The AI Shift: Fear Is the Biggest Barrier to Transformation - AI isn’t just changing businesses—it’s changing mindsets. Deb highlights how fear of disruption is paralyzing many organizations, leading to indecision instead of action. But doing nothing is a bigger risk than making a mistake. The companies that will thrive are the ones that embrace uncertainty, make bold bets, and train their teams to evolve with AI, not against it.

The Deloitte Advantage: Why Innovation Can’t Happen in Silos - No single company can solve today’s biggest challenges alone. Deloitte operates as an ecosystem—partnering with academic institutions, public and private institutions, and even competitors to push boundaries in AI, quantum computing, and global business transformation. The future isn’t about protecting knowledge—it’s about collaborating to build the next generation of solutions. 

Great Leaders Don’t Just Adapt—They Ask “Why Not?” - Deb’s leadership philosophy is rooted in relentless curiosity—challenging the status quo by asking “why not?” instead of accepting “what is.” The best leaders don’t settle for what exists; they push for what’s possible. This mindset fuels innovation, evolves established structures, and empowers teams to go beyond expectations. In an era of rapid transformation, businesses that embrace continuous questioning and fearless experimentation will be the ones that stay ahead.

Want to future-proof your business? Listen to Deb Golden on The Speed of Culture Podcast as she unpacks the real secrets to innovation, leadership, and navigating AI-driven transformation.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

Related resources

Blogs
Why your New Year’s resolutions will fail (and what market research knows about it)

Why New Year’s resolutions fail by January 10th – and what that reveals about real consumer behavior. Elvisa Durmic breaks down the psychology behind it.

Retail
Food & Beverage
CPG
Finance
Market Research
Dec 10, 2025
Dec 10, 2025
 • 
 min read
Podcasts
True Blue: How Levi's remains an American original with contemporary cachet

In this episode of The Speed of Culture podcast, Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how Levi’s marketing strategy is evolving through cultural partnerships like the Beyoncé REIMAGINE campaign, the Shaboozey Men’s Icons campaign, and the Nike Levi’s collaboration. This conversation explores how an iconic global brand stays relevant through culture-led brand growth, data, AI-powered personalization, and disciplined leadership.

AI
Marketing
Speed of Culture
Dec 2, 2025
Dec 18, 2025
 • 
 min read
Blogs
The future of credit cards: Why the next big swipe Is all about experience

Credit cards are evolving from perks to purpose. Discover how brands like Amex, Chase, and Bilt are redefining loyalty through experience and connection.

Advertising
CPG
Retail
Food & Beverage
Finance
Nov 24, 2025
Nov 24, 2025
 • 
 min read
View all