Suzy Signals

Turn consumer research into real-time relevance

Suzy Signals is a decision engine designed to help your brand see the bigger picture and stay ahead of the curve. By connecting your research to the latest trends and news stories, plus the most relevant business data and cultural shifts via OpenAI, Suzy Signals gives you the Contextual Intelligence to align your brand to the bigger picture.

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Hyper-relevant trend intelligence, connected to your Suzy research

Signals can kick off your research with trend inspiration tailored to your business. Or can guide you post-research by recommending exactly what to study next. Signals come straight to you via email, in-product alerts, and chat channels like Slack, Teams, Google Chat, etc. So you know not just what happened, but what to do next.

Sharper Decision Making

Stay focused on what matters by seeing your research in the context of real-world trends and cultural shifts.

Greater Relevance

Tap into the larger context of emerging consumer behaviors, economic movements, and cultural dynamics—all specially curated to support your brand, research you’re running, and the things you care about most.

Smarter Next Steps

Know exactly where to go next. Each Signals recap includes tailored research recommendations to keep you moving forward.

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400+ of your favorite brands are already using Suzy

"We’re a learning organization. We work with folks like Suzy to interview customers, understand customer feedback, and pipe all that back into our system. That’s a really core part of how we operate."
Kofi Amoo-Gottfried

CMO, DoorDash

"We've worked closely with Suzy and the team in building out our capabilities for long-term consumer tracking as well as real-time insights. I love the fact we are able to achieve great speed without trading off the quality of our consumer feedback."
Nick Graham

Global Head of Insights & Analytics, Mondelēz International

"We had three great concepts and lots of questions. Suzy gave us answers faster than you can make a tuna sandwich."
Jeremy Zavoral

Sr. Director of Innovation & Insights, Bumble Bee

"The partnership with Suzy has transformed our approach to flavor development, enabling us to strategically target and satisfy our core consumers."
Laura-Lynn Freck

VP of Business Insights & Category Leadership, Zevia

"The agility of the Suzy platform allowed us to gain valuable consumer feedback as we iterated our new packaging design. We were able to ensure we didn’t lose Gerber’s equity while modernizing our visual identity."
Ashley Starck

Sr. Manager Consumer Insights, Gerber

"Suzy’s insights helped us understand our audience on a whole new level. Their platform allowed us to adapt quickly and make confident decisions that led to a standout experience."
Justin Breton

Director of Brand Experiences & Strategic Partnerships, Walmart

"Suzy is someone we have leaned on heavily during the pandemic to help us identify crucial insights. We are lucky to not only have Suzy as a research partner, but to access their key learning on the new food & beverage consumer."
Jared Johnson

VP, Shopper Analytics & Insights N.A., PepsiCo

"Suzy is a super valuable tool for quick research studies on a daily basis! I love the ease and simplicity of the tool. It’s made it super easy for us to access respondents almost instantly."
Sabrina Lakhani

Director, Behavioral Science & Market Research, Frontier Communications

"Suzy helps us glean insights and explore hypotheses quickly. Our customer success manager is smart, responsive, and always adds value. In a short timeframe, the tool has been improved in meaningful ways to enhance both the UX and utility."
Erin Wong

VP, Strategy Director, DDB

"Suzy has transformed our approach for brands to adopt the AeroFlexx Pak, providing us with insights needed to develop packaging that enhances the consumer experience and supports global sustainability goals."
Kristen Lewis

Marketing Director, AeroFlexx

"Suzy has so many best use cases. I’ve been using it primarily for creative evaluation, but I know colleagues of mine have been using it to test different ideas around the attitudes and behaviors of different audiences."
Catherine Chao

Director, Strategy & Evaluation, Ad Council

"Suzy has been something we've been leveraging tremendously when we ideate and test our ideas and get consumer feedback live. We're iterating the new ideas as we go. It’s almost like a co-creation with the consumer which I really love."
Yvette Marichal

Executive Director Innovation Insights & Trends, Estée Lauder Companies

"Suzy gives us a baseline for understanding where we are versus the competition and helps us maintain perceptions of safety and efficacy."
John Churchman

Senior Brand Manager, Mommy’s Bliss

"I love Suzy's quick 'and I mean quick' feedback, the easy launching online system, the ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US."
Lindsay Moeller

Senior Consumer Insights & Sensory Analyst, ADM