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Reports

How AI is reprogramming consumers, brands and market research

Jul 29, 2025

Aug 1, 2025

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min read

Download the eBook

AI is changing more than just how people shop. It's reprogramming how brands earn loyalty, how researchers uncover insights, and how decisions get made. Suzy’s latest eBook, The Great Rewiring, explores these groundbreaking shifts with fresh data, generational insights, and brand case studies:

Agentic research: How AI is reinventing research from the ground up
Generational trust gaps: Why Gen Z demands transparency, and Gen Alpha expects seamlessness
Brand behavior: From personalization to co-creation, new norms are emerging fast

Get your roadmap to the AI-powered future. Download the full eBook now.

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