How ChargePoint used consumer voice to shape their product roadmap

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What do electric vehicle drivers actually want? ChargePoint asked consumers, Suzy delivered insights. ChargePoint's team launched an A&U survey with real EV drivers, revealing they prioritize charger status, upfront costs, and perks that feel personal. ChargePoint built around these priorities and saw higher session starts, repeat charging, and new pathways for monetization.

In this data‑driven case study, explore ChargePoint’s story:

• Audience Targeting: See how they focused on EV and hybrid drivers
• Attitudes & Usage: Find out how they uncovered habits, needs, and must-haves
• Intentional Analysis: Discover how they segmented data by behavior and preferences

Ready to put the voice of the customer in the driver’s seat? Download the full study.