What she really wants: What happens when the most influential consumer group feels misunderstood

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Women drive up to 85% of purchasing decisions, but 42% of consumers say brands still don’t understand their needs. Suzy partnered with The Female Quotient to dig into that gap and understand where brands are getting it wrong—and what they can do to get it right.

Powered by Suzy Speaks, our AI-moderated conversational research methodology, this infographic surfaces key insights directly from consumers and the professionals who market to them. Inside, you'll find:

• Why 67% of people believe brands still stereotype women
• What it really takes to design for identity, not just gender
• Where brands are falling short, and how to fix it

If you're a marketer or insights leader, this is more than just data. It’s a reality check, and a roadmap for building with empathy, not assumptions.

Download the Suzy x FQ Infographic.