Suzy Recognized as a Top 25 Innovator By The Insights Association

We’re excited to announce that Suzy is ranked #20 in the 2023 Insights & Analytics Market & Top 50 Report according to the Insights Association. Recognized as a leader in the consumer insights market, Suzy continues to revolutionize the industry, allowing brands to be more consumer-centric than ever before.

The Insights Association has published their report on the size and annual growth rate of the US Insights and Analytics market for the last 49 years in partnership with Michigan State University, Outsell, Inc., and ESOMAR. The definitive benchmarking report ranks insights and analytics companies according to their 2022 US revenue in the The Top 50 Report as well as the Top 25 IA Member Companies.

"We are incredibly proud of the recognition we have received for our efforts as an innovative company," said Matt Britton, Founder and CEO of Suzy. "From the beginning, our mission has been to disrupt the market research industry and redefine the way brands connect with consumers. As we move forward, we remain committed to driving this disruption and empowering brands to truly understand and meet the evolving needs of their target audience."

When you choose a consumer research platform, innovation matters. Our platform allows brands to have unconstrained access to consumers. Because we own our own audience, brands can continually survey the same consumers for deeper learning. And our platform includes both quantitative and qualitative methodologies for fast yet rigorous research. With more quality research, brands can drive more actionable insights leading to more growth and consumer-centricity, allowing you to shape every business decision with valuable input from consumers.
Suzy delivers this by constantly innovating and adding more functionality to our robust platform. In 2023 alone, Suzy has launched:

• TURF analysis so brands can maximize their consumer reach, optimizing product placement, offerings, communication, and promotional strategies

• Showreels to bring both qualitative and quantitative research to life

• Data Explorer, a new tool for powerful data analysis

• A whole suite of AI-powered tools, including Qual Summaries to speed up qualitative research with faster insights

• A qualitative research course in partnership with Market Research Institute International (MRII) on Suzy Academy

There are more exciting products and innovations on the horizon—be sure to sign up for our newsletter to stay up-to-date! Or to see how our platform works, book a demo with our team today.

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