Reports

The Gift Shift: Why Holiday 2025 Is All About Meaning

Nov 13, 2025
Nov 24, 2025
 • 
 min read

Gifting in 2025 is less about spending and more about meaning. This season, consumers are buying fewer items, but with deeper intention. Suzy’s new Signals Report on the 2025 Holidays breaks down the emotional and intuitive forces driving today’s gift decisions, featuring insights from Signals trend intelligence and Suzy Speaks AI-moderated conversations with real consumers. The three big trends this season are:

  • Intentional indulgence: Why shoppers are choosing fewer, higher-quality gifts

  • Digital trust gaps: What’s stalling social and AI-led conversions

  • Personalized connection: How emotional relevance is redefining value

Understand what matters most this season – and how your brand can meet the moment. Download the full infographic now.

See Suzy in Action
Book a Demo today
See Suzy in action. Learn how Suzy can boost your business.

Related resources

Blogs
The invisible wallet

How the "Invisible Wallet" is rewriting retail in 2026: generational divides, Agentic Commerce, and what brands must do to stay visible to consumers.

Retail
AI
Market Research
May 6, 2026
May 7, 2026
 • 
 min read
Blogs
Your always-on analyst: From research to decisions, instantly

Learn how a one-person insights team uses Suzy's connected intelligence to support four brands, cut research time, and turn data into faster, smarter decisions.

AI
Consumer Insights
Market Research
Apr 23, 2026
Apr 23, 2026
 • 
 min read
Blogs
Feed frenzy: Stop letting social media run your creative department

Learn how creative directors can cut through social media noise, avoid the "Like Trap," and use verified consumer intelligence to turn engagement data into boardroom-ready creative strategy.

AI
Market Research
Advertising
Marketing
Apr 22, 2026
Apr 22, 2026
 • 
 min read
View all