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Marketing an Iconic Auto Brand: How Cadillac Appeals to New Generations with Melissa Grady Dias, Chief Marketing Officer at Cadillac
For Melissa Grady Dias, nostalgia and brand marketing are used to help iconic brands like Cadillac appeal to new generations.
Why high quality survey responses matter and the secret to getting them
Not all survey responses are created equal. So how can you be sure you’re getting quality insights? We’re breaking down the secret on the blog—read on to learn more!
Black Friday and Cyber Monday recap: What’s happening in retail and what does it mean for 2023?
Learn the 9 shopping trends driving the retail industry forward.
How YouTube Drives the Creator Economy with Adam Stewart, Vice President of Sales at Google and YouTube
How YouTube Drives the Creator Economy with Adam Stewart, Vice President of Sales at Google and YouTube
Uncover the optimal price point with price sensitivity survey questions
Learn how to find the optimal price point for products and services with price sensitivity survey questions.
Finding a clear winner: How to use MaxDiff analysis in market research
Uncover how MaxDiff analysis pinpoints clear winners in market research and boosts your insights. Read the full post now!
How key drivers analysis helps brands understand and predict consumer behavior
What is key drivers analysis and how can brands use it to predict consumer behavior?
Developing successful marketing campaigns backed by ad testing
Take the guesswork out of creating ad campaigns by tapping into the same customer feedback that helped you build your products in your ad testing.
Balancing marketing, leadership, and brand with Doug Zarkin, CMO of Pearle Vision
For Doug Zarkin, CMO of Pearle Vision, a good brand, good leadership, and a good life are built on balance.
