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The ultimate guide to online focus groups: best practices, tips, and more
Master online focus groups with our impactful guide. Discover best practices, tools, and tips for impactful insights. Get started now!
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How creativity forges competitive advantages for brands with Emma Armstrong
Agencies have the power to create competitive advantages for the brands they work with. Emma Armstrong of FCB New York explains how the role of agencies will need to change in the future.
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How brands can take advantage of the consumerization of healthcare with John Sheldon
The consumerization of healthcare puts control in consumers’ hands. Learn how innovation and focus on the customer experience can help brands grow with John Sheldon.
Online vs. in-store shopping: what product categories does each win?
Online vs. in-store shopping: what wins with consumers? In a recent survey, we decided to find out.
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Why audio content has staying power with Gayle Troberman
Audio content is not only a growing industry, but it also has staying power. Learn how the Metaverse may take the audio industry even further in the future.
What is a Dynamic Segmentation study?
Learn how dynamic segmentation studies unlock deeper audience insights and fuel smarter marketing decisions. Read the full guide now!
Monadic testing: How A/B testing finds winning concepts
Curious how consumers will react to your product on the shelf? Monadic testing mimics real life, so you can choose the right concept.
The four types of everyday influencers that consumers trust
Who really influences consumers? Suzy teamed up with Ed Keller, CEO of the Keller Advisory Group, to find out.
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Discovering the value of the creator economy with Rich Kleiman
Discovering the value of the creator economy with Rich Kleiman
