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How Parents Are Thinking About Halloween This Year
We’re fast approaching the second Halloween of the pandemic, but that doesn’t mean marketers can approach the holiday the same as they did last year. A lot has changed — vaccinations have rolled out and restrictions have relaxed across the country — but the Delta variant still threatens to put a damper on this year’s spooky season, especially with young children still unable to get vaccinated.
How Can Maslow’s Hierarchy of Needs Help Brands Tell Better Stories?
After a draining 18 months of a pandemic that has changed everything about how everyone has been working, living, and playing, Suzy wanted to dive deeper into how Americans are feeling about all aspects of their lives.
4 Ways Market Researchers Can Adapt Their Skill Set Right Now
If the research industry never changed, data collection would still require cleaning up countless paper dots, scattered across conference hall floors. We’ve gone from relatively primitive means of collecting information to highly technical ones very quickly, so how can researchers adapt?
Business Insider Recognizes Suzy Chief Customer Officer, Katie Gross, Among ‘Most Important Marketing Tech Executives of 2021’
Suzy Chief Customer Officer Katie Gross has been named one of the Most Important Marketing Tech Executives in 2021 by Business Insider.
Here's How Brands Should Think About the New 2020 Census Results
The 2020 Census results released recently show that the US population continues to diversify in ways we’ve already been seeing over the last few decades, with certain demographic groups growing faster than others.
What This Year’s Halloween Rebound Can Tell Us About the Upcoming Year
Halloween is coming back from the dead this year — and its return has a lot to tell us about the future of ecommerce for CPG brands, consumer shopping habits going into the holiday season, and the long-term supply chain issues retailers will continue to face.
Suzy’s Audience Development Lead on Why Companies Need to Enhance Customer Experiences
At this year’s SampleCon, the first in-person event since the pandemic began, our SVP of Audience Development, Bryan Silverman, participated in a panel discussion about how to successfully drive a positive respondent experience, inclusive of and beyond the use of simply incentives, in order to drive high quality market research results.
How Consumers Are Thinking About the Delta Variant, and How Brands Can Respond
With COVID-19 cases spiking again, many consumers are hearing mixed messages about what the fall may look like.
3 New Norms in Human-Driven Market Research, According to Confectioner Ferrero
With the help of Suzy, leading confectionery brand Ferrero has been able to rely more heavily on data when making decisions for the brand. Recently, Phil DeConto, VP of Category Management and Shopper Insights at Ferrero USA, joined Laima Widmer, Suzy's VP of Market Research, for a discussion on what the future of market research looks like given how data is now collected and analyzed, and how the Suzy platform has assisted in efforts to do so at Ferrero.
