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How Alcohol Consumption Habits Are Changing In The Age Of COVID-19
As part of our ongoing commitment to put the voice of your customers right at your fingertips, Suzy will be providing updates on consumer sentiment regarding the ongoing COVID-19 crisis as the situation develops. Check out our Consumer Insights hub for more stats, trackers, webinars, and more.
How Coronavirus Is Affecting Consumers Working From Home
As part of our ongoing commitment to put the voice of your customers right at your fingertips, Suzy will be providing updates on consumer sentiment regarding the ongoing COVID-19 crisis as the situation develops. Check out our Consumer Insights hub for more stats, trackers, webinars, and more.
Why You Need Strategic Marketing AND Tactical Marketing To Achieve Your Goals
Good marketers constantly experiment, and often end up adjusting their overall strategy and the tactics they use to achieve their strategic goals. Not every experiment is going to succeed, and that’s OK; every marketer makes mistakes sometimes. But the biggest and most costly mistake that a marketing professional can make is not understanding the difference between “strategic marketing” and “tactical marketing” in the first place. This post will walk you through a quick discussion of the difference between strategic marketing and tactical marketing, why it matters, and how Suzy can help.
Suzy Secures $12 Million In Series C Funding Led By Bertelsmann Digital Media Investments
Suzy secures Series C funding to accelerate AI-powered research innovation. Get the highlights and customer impact—read the release.
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What is Your Market Development Strategy Missing?
There comes a time in the life cycle of any product when new methods are needed to encourage growth, sales, and influence into new and different markets. According to the Ansoff Matrix, however, a market development strategy is not without risk.
Solving 12 Problems That Can Derail Your Product Development Process
Concept – Ideation – Design – Product Testing – Release. That’s it. Five steps to develop and launch a product. If only it were actually that simple!
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The 10 Elements You Need to Establish Your Brand
Microsoft. Apple. Google. Heinz. Pepsi. The list of globally recognized brands goes on and on. What makes these companies so profoundly memorable? Each brand benefits from a combination of brand elements working together to create an identity and an experience that consumers love.
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How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands? Successful brands have a powerful brand positioning statement. They’ve conducted a brand audit, evaluated their competition, surveyed their target audience, and written and revised their statement to get it just right. A powerful brand positioning statement helps successful brands to produce the right types of marketing messages that make their brand irresistible. And, when you use the latest approaches and automated research tools, you will quickly develop a persuasive brand positioning statement so you can do the same.
