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Signals: The “For You Page” for CMOs
Signals is the “For You Page” for CMOs—an always-on feed that turns numbers into narratives and answers into action, keeping leaders ahead of culture.
Democratizing insights: Why open access Is the future of agile decision-making
Discover why democratizing research access helps brands move faster, make smarter decisions, and stay aligned with today’s rapidly changing consumers.
Hype check: How Complex stays youth-first and culturally relevant
In this episode of The Speed of Culture, Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care about.
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Stuffed with success: Build-A-Bear’s evolution from kids’ toy to adult collectible
Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.
Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.
Pouring over insights: How market research fuels winning beverage launches
See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.
Culture growth: Why Danone’s CMO believes fundamentals still drive the future
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever.
Lean and mean: How teams can do more with less by leveraging AI agents for research
Do more with less in market research using AI agents that speed timelines, cut costs, and boost quality from design to analysis. Learn how and get started now.
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Finding balance: How researchers can embrace AI agents without losing control
Discover how researchers can partner with AI agents for speed and accuracy without losing control. Master the 90/10 rule and lead with insight. Read now.
