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Market Research Technology Platform Suzy Introduces MRX Industry Advisory Board
Suzy Acquires Beauty Research Platform Poshly
Poshly CEO Doreen Bloch joins Suzy as VP of Audience Management.
Three trends from this year’s shopping season that will stick around in 2022 and beyond
2021’s holiday shopping season has been unlike any other. “Supply chain” entered many consumers’ vocabulary for the first time, Black Friday and Cyber Week suffered, and 2020-era expectations were turned on their heads.
Our Latest Report On Building a Consumer-Centric Brand Through Understanding Maslow
This year’s holiday travel season is shaping up to be yet another unconventional one.
This Year’s Holiday Shopping Season Will Bring Old Habits and New ChallengeS
Holiday shopping season isn’t just on the horizon -- for many brands and consumers, it has already begun.
Five Insights On How Brands Can Stay Relevant in an Increasingly Diverse World
Today's consumers care more than ever about how brands are approaching race and ethnicity.
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Brands Should Adapt Their Marketing to the Growing Hispanic Population — Here’s How
For many companies, the most recent census results can provide insight into their audiences and how the country’s population is changing: For example, the largest growing population in the United States are Hispanics, who represented nearly half of the nation's total decade gain.
How Suzy is Hoping to Make Market Research More Gender Inclusive
As our understanding of topics like gender, sexuality, and race has begun to expand, ideas about what’s considered inclusive have also begun to change. In the same vein, more and more Americans are expecting brands to take a stand on social issues in a meaningful way that goes beyond making statements on social media.
How Parents Are Thinking About Halloween This Year
We’re fast approaching the second Halloween of the pandemic, but that doesn’t mean marketers can approach the holiday the same as they did last year. A lot has changed — vaccinations have rolled out and restrictions have relaxed across the country — but the Delta variant still threatens to put a damper on this year’s spooky season, especially with young children still unable to get vaccinated.
