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What is Your Market Development Strategy Missing?
There comes a time in the life cycle of any product when new methods are needed to encourage growth, sales, and influence into new and different markets. According to the Ansoff Matrix, however, a market development strategy is not without risk.
Solving 12 Problems That Can Derail Your Product Development Process
Concept – Ideation – Design – Product Testing – Release. That’s it. Five steps to develop and launch a product. If only it were actually that simple!
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The 10 Elements You Need to Establish Your Brand
Microsoft. Apple. Google. Heinz. Pepsi. The list of globally recognized brands goes on and on. What makes these companies so profoundly memorable? Each brand benefits from a combination of brand elements working together to create an identity and an experience that consumers love.
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How to Write a Powerful Brand Positioning Statement
How is your brand different and better than your competitors’ brands? Successful brands have a powerful brand positioning statement. They’ve conducted a brand audit, evaluated their competition, surveyed their target audience, and written and revised their statement to get it just right. A powerful brand positioning statement helps successful brands to produce the right types of marketing messages that make their brand irresistible. And, when you use the latest approaches and automated research tools, you will quickly develop a persuasive brand positioning statement so you can do the same.
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An Essential Guide to Product Development Life Cycles
On their own, inspiration and innovation are insufficient drivers in bringing a new product or service to market success.
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Mom2020: Like, Share and Follow
This is part 5 of Mom2020, an exploration into what makes the moms of America tick. View the rest of the articles in this series, or download the full report from Suzy™.
Ranking Scales vs. Rating Scales: Which Works For You?
Confused about rating vs. ranking scales? Learn when to use each and design research studies that unlock clearer insights. Read more.
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Different Types of Market Research (And How to Succeed With Them)
Before you start using Suzy’s powerful consumer research platform to connect directly to your target audience, you need to answer the two most important questions that market researchers ask themselves
What Are the 7 Functions of Marketing?
If you’re hoping to brush up on your marketing skills, and fast, then there’s no better foundation for understanding this topic than the seven functions of marketing listed below. In fact, it doesn’t matter if you’re a one-man startup or a Fortune 500 company – these functions are essential for testing that you have a viable product and growing a sustainable customer base.
