Content Hub

The SaaSpocalypse: The era of "software as a result" is here

Discover how Applied AI is replacing dashboard-heavy SaaS with intent-based workflows — and what enterprise brands must do to own outcomes in 2026.

Second Wind: How Axe is rewriting the marketing spray-book for a new gen

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dolores Assalini, Head of Axe US at Unilever. Dolores unpacks how one of the most culturally iconic men's personal care brands is reinventing itself for a new generation. From the launch of their new spray technology to the creator-led campaign History of Overdoing It, she explains how Axe is leaning into humor, social insight, and authenticity to win back cultural relevance. The conversation covers how AI is reshaping product discoverability, why the linear advertising model is officially dead, and what modern brand stewardship looks like when your consumer lives on TikTok.

Dueling decks: Why fragmented intelligence is marketing’s costliest problem

Brand tracking: What your Q1 KPIs aren't telling you

Your Q1 tracker shows the shift — but can it explain why? Learn how to add a "why layer" to your brand tracking so stakeholders get answers, not just data.

Data Silos and Retail Storytelling: Key Takeaways from Expo West 2026

Compound Growth: How U.S. Bank uses AI to drive revenue and results

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders.

Human edge: What Crayola, Samsung, and Generous Brands actually think about AI

Insights leaders from three iconic brands got real about what's working, what's risky, and why the best decisions will always require a human in the loop.

The hidden cost of disconnected intelligence

Fragmented data is costing enterprise marketers $40M+ annually. Learn how to close the signal, synthesis, and activation gaps — and make faster decisions.

AI reliability: Brand trust is your competitive edge

Learn how brands can turn AI security into a competitive trust advantage by building reliability, governance, and consumer confidence at scale.

Money Moves: How Credit Karma uses AI to power smarter financial decisions

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 80,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in the age of “FinTok,” Gen Z acquisition strategy, and how trust, personalization, and human intelligence will define the next phase of financial services.

Wrong address: Avoiding the risks of a one-size-fits-all AI strategy

Retail Reloaded: How Sam’s Club is redefining membership experience in the AI era

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and Chief Experience Officer at Sam’s Club. Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now the primary differentiator in retail, and how closed-loop data and AI-driven personalization are reshaping acquisition, loyalty, and retail media. The conversation explores the shift from frictionless to effortless retail, the power of associate experience, and what the future of buying looks like in an AI-enabled world.

Credibility crisis: Respondent quality in the AI era

AI passed attention checks 99.8% of the time. See how Suzy blends AI detection, conversational research, and human oversight to protect data integrity.

Intelligent Beauty: How Ulta Beauty uses AI personalization to power loyalty and relevance at scale

In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, live from CES 2026 in Las Vegas. In this interview, Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all sales. They also discuss why motivation-based marketing segmentation has replaced traditional demographics, and how AI-powered personalization in beauty and wellness retail shapes everything from recommendations to creative execution. The conversation further explores Ulta Beauty’s omnichannel customer journey, its evolving beauty and wellness retail strategy, and how Adobe CDP and Adobe Firefly creative automation support marketing at scale.

Empathy isn’t fluffy: It’s a research skill

How empathy strengthens research rigor and reduces bias, plus how AI-moderated interviews with Speaks capture the why behind the what at scale.

Hard Reset: How Lenovo is redefining AI PCs, edge computing, and trust

In this episode of The Speed of Culture, Matt Britton sits down with Milo Speranzo, Chief Marketing Officer for Lenovo North America, live from CES 2026 in Las Vegas. Milo breaks down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, and why edge computing AI privacy now shapes a new hardware refresh cycle. The conversation also explores the Lenovo FIFA World Cup partnership, FootballAI analytics, and Milo’s leadership mantra for 2026: learn, iterate, and be a goldfish.

Deliverable strategy: How the right format drives impact

Discover how choosing the right research deliverable—from toplines to Stories—turns insights into action and drives real business impact.

Longevity scores: The Big Game’s ads change the wellness playbook

How The Big Game’s ads revealed longevity as emotional currency—and what the shift from transformation to reassurance means for brands.

Why Volkswagen Still Believes Driving Defines Freedom in an AI-Powered Mobility Era

In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, Chief Marketing Officer and Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. Rachael explains how the Volkswagen ‘Drivers Wanted’ campaign returns as a cultural statement about independence and identity. The conversation explores 2026 Automotive marketing trends, the role of AI in automotive customer experience, and how Volkswagen is blending heritage with modern technology while preparing for the future of autonomous driving Volkswagen strategy.

Listening lessons: How motherhood taught me to really hear consumers

Amy Bollman of Suzy shares how becoming a mom reshaped how she listens to consumers—and why real-time, honest insight builds stronger brands.

Brand building: How Lowe's is transforming into a culture-driven, AI-powered lifestyle brand

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe’s, to examine how one of America’s largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe’s brand transformation, from expanding beyond traditional home improvement into lifestyle and community, to using AI in home improvement retail, scaling creator partnerships, and building a powerful retail media network. The conversation offers a clear look at how brands evolve without losing trust, and what it takes to stay relevant as consumer behavior, technology, and culture continue to shift.

Build smarter decks, faster: Streamline and upgrade your insights workflow

Build smarter research decks faster. Learn how to streamline insight storytelling, prioritize what matters, and turn data into action with Suzy Stories.

Better big bets: Why context is the missing link

Data isn’t the problem—lost context is. Discover how insight continuity helps teams move faster, align better, and make confident big bets.

Power Circuit: How CES Fuses Tech, Culture, and Business into a Global Moment

In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.

The insight delivery playbook

Learn how to deliver research insights by stakeholder persona. Discover the Insight Delivery Playbook and how Suzy Stories boost adoption and impact.

Overlooked insights: How to make them land with stakeholders

Learn why strong insights fail to drive action – and how turning research into clear, audience-ready Stories helps insights land and drive impact.

After Quitter’s Day: What motivation drop-offs mean for consumers and business initiatives

After Quitter’s Day, motivation fades and behavior gets real. Learn what recalibration reveals about consumers—and how brands can turn insight into action.

How LEGO SmartPlay Expands Play Without Losing What Made LEGO Matter

In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.

Doing more with less: How researchers can tell an impactful story without burning out

Learn how research teams can do more with less by speeding up storytelling, reducing delivery friction, and turning insights into action without burnout.

Emotional decision-making: How qual research reveals the power of System 1 thinking

How qualitative research reveals System 1 thinking, captures deeper emotion, and turns human insight into stories that influence decisions.

Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale

Selina Sykes delves into how the Unilever marketing transformation is unfolding through systems like Brand DNAI, digital twins in marketing, and an AI content supply chain that supports creative excellence at global scale. She also explores how creator partnerships are changing, why community insight matters just as much as technology, and how agentic shopping and AI agents will redefine the AI agents consumer journey.

Research for the non-researcher: How anyone can get to the ‘so what’ faster

Research doesn’t need to be intimidating. Learn how non-researchers can turn data into powerful Stories, uncover the “so what,” and drive action faster.

From earbuds to awards shows: What the rise of podcasts means for brands

From niche listening to cultural force, podcasts are reshaping media. Explore what their rise means for brands and how podcast ads really work.

How American Express Is Redefining Premium: Access, Trust, and Brand Building at Cultural Scale

In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of Global Advertising at American Express, to explore how Amex is redefining premium for a new generation. Jessica breaks down the shift from exclusivity to experiential access, how the brand consistently delivers emotional and rational value, and what it takes to build modern connection across culture, sports, entertainment, and travel. She also dives into AI and the future of commerce, the power of personalization and connected experiences, and the evolving role of creators and live sport in customer engagement and brand storytelling at scale.

Best Places to Work 2026: Suzy makes Built In's annual list in three categories

Suzy wins three Built In 2026 Best Places to Work awards, reflecting our commitment to a culture where people grow, thrive, and do meaningful work.

The resolution reset: 2026 New Year’s goals reveal shifting consumer habits

New Year’s resolutions in 2026 focus on whole-self goals, flexible tracking, and empowered avoidance. See how consumers are redefining progress.

Research demands flexibility: how modern teams stay agile

Modern research teams need flexibility to move faster. Learn why rigid tools slow insights and how platforms enable speed, agility, and smarter decisions.

How Big Brands Stay Culturally Relevant: Inside Mondelēz’s Approach to Building Brands That Move With Culture

On The Speed of Culture podcast, Koen Burghouts shares how Mondelēz marketing strategy and Oreo brand strategy turn cultural participation into long-term brand equity. A conversation on relevance, leadership, and how big brands stay close to culture.

The top consumer AI trends of 2026 – and how brands can stay ahead

AI is reshaping consumer behavior in real time. Suzy CEO Matt Britton breaks down the top 2026 AI trends and what they mean for brands.

Quant, qual, and Suzy Speaks: Why great foundational research requires all three

When to use quant, qual, and real-time consumer conversations — and why combining all three is essential for strong foundational research.

From Messi to Yamal: What a lifetime of fandom taught me about modern brand loyalty

What Barça fandom teaches brands: why identity now drives loyalty, how it forms inside households, and what the Messi-to-Yamal era reveals about modern consumers.

Generation Algo: How AI is rewriting the rules of work, power and identity

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dr. Eliza Filby, historian of generational change, bestselling author of Inheritocracy and Founder of The Generational Blueprint, to examine how work, identity, and power are being rewritten across generations. Eliza breaks down the forces reshaping the future of work, from multi-generational workforce dynamics and economic interdependence inside families to AI workforce disruption and the rise of the inheritance economy. She explores how Gen Z and Gen Alpha are shifting expectations around ambition, personal identity, and work, and why human skills in an AI world are becoming the real currency of progress.

The AI difference: How Suzy engineered a more nuanced, impactful research analysis

Suzy’s AI-powered analysis goes beyond summaries to uncover true consumer insight with nuanced reasoning, context, and researcher-grade precision.

Why your New Year’s resolutions will fail (and what market research knows about it)

Why New Year’s resolutions fail by January 10th – and what that reveals about real consumer behavior. Elvisa Durmic breaks down the psychology behind it.

Real Estate: Corcoran’s CMO on finding emotional resonance with modern buyers

In this episode of The Speed of Culture, Matt Britton sits down with Christina Panos, Chief Marketing Officer at The Corcoran Group, to discuss how emotion, trust, and creativity drive modern real estate brand strategy. Christina shares how Corcoran’s marketing uses emotional storytelling, community insight, and agent partnership to reach Millennial and Gen Z home buyers who want clarity and connection. She also discusses real estate and AI, social platforms, and the next era of real estate marketing trends across a shifting housing landscape.

2025 Black Friday/Cyber Monday Tracker: AI-powered analysis + Suzy Speaks delivered the goods

How AI-powered analysis and Suzy Speaks transformed our 2025 BFCM Tracker with deeper insights into shopper motivations, behaviors, and confidence.

Human engine: Inside the people, tech, and operations driving Amazon’s workforce culture

In this episode of The Speed of Culture podcast, Matt Britton sits with Ofori Agboka, Vice President of Amazon People Experience and Technology, for a grounded look at what it takes to run and scale the Amazon workforce responsible for the most complex retail operation on the planet. From Amazon Cyber Monday operations and robotics-enabled fulfillment to AI in warehouse operations and large-scale training, Ofori breaks down how Amazon prepares people for the Future of work while keeping safety, clarity, and dignity at the center of the experience.

Smart cart: Inside Amazon’s AI-powered reinvention of shopping, from Rufus to conversational commerce

Live from the Amazon Warehouse in Robbinsville, in this episode of The Speed of Culture podcast, Matt Britton speaks with Amanda Doerr, Vice President of Core Shopping at Amazon, for a deep and practical look at how Amazon AI shopping is reshaping the entire buying journey. From the launch of Rufus AI shopping assistant and breakthroughs in AI review summarization to the rise of conversational commerce, voice commerce, and mobile-first e-commerce, Amanda shares how Amazon is solving customer friction and building the foundation for the future of e-commerce 2026.

The World Cup effect: How global fandom is rewriting the rules of brand engagement

The 2026 World Cup will unite 5 billion fans across 16 cities. See how global fandom is evolving—and how brands can engage authentically with Suzy.

True Blue: How Levi's remains an American original with contemporary cachet

In this episode of The Speed of Culture podcast, Matt Britton sits down with Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., to unpack how Levi’s balances 170 years of history with the urgency of modern culture. Kenny shares how Levi’s marketing strategy is evolving through cultural partnerships like the Beyoncé REIMAGINE campaign, the Shaboozey Men’s Icons campaign, and the Nike Levi’s collaboration. This conversation explores how an iconic global brand stays relevant through culture-led brand growth, data, AI-powered personalization, and disciplined leadership.

The Shopping Shift: Consumers Turn to AI – Not Search Engines – to Shop Smarter and Faster

A new Suzy study reveals 57% of consumers now use AI for shopping, with Gen Z adoption at 85%. Discover how AI is replacing search engines as the go-to tool for smarter holiday deal-hunting.

Soft Skills: How Dale Carnegie is re-humanizing leadership for an AI world

In this episode of The Speed of Culture, host Matt Britton sits down with Christine Buscarino, Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates, to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen communication and trust, engage a cross-generational workforce, and create people-centric cultures that thrive through technological change. Together, they explore how the Human by Design program is helping leaders balance AI and human skills to drive sustainable leadership transformation.

The future of credit cards: Why the next big swipe Is all about experience

Credit cards are evolving from perks to purpose. Discover how brands like Amex, Chase, and Bilt are redefining loyalty through experience and connection.

Keepin’ it real: Why human insights still matter in the age of synthetic audiences

As synthetic audiences rise, many brands are asking if human research is still necessary. The short answer? More than ever.

From Viral Campaigns to Global Growth: Inside e.l.f.’s Brand Engine

In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.

Brand & performance marketing: If you’re still picking sides, you’re falling behind

Suzy’s Kathy Lubner reveals why brand and performance marketing can’t work in silos—and how emotion and storytelling drive stronger conversions.

The Gift Shift: Why Holiday 2025 Is All About Meaning

Unwrap Suzy’s Signals Trend Report for Holiday 2025: 3 key consumer shifts shaping how people shop, gift, and trust this season.

From Subscription to Freedom: Raina Enand on Blue Apron’s New Era of Flexible Commercea

In this episode of The Speed of Culture, host Matt Britton sits down with Raina Enand, Head of Marketing at Blue Apron, a Wonder company, to unpack the brand’s major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-first model that blends innovation, convenience, and creativity.

When retailers go all-in on AI: How brands can stand out in the new era of intelligent shopping

Discover how Suzy shows brands how to stand out as retailers go all-in on AI—pairing machine speed with human insight to stay visible and connected.

Solving today’s biggest research challenges with Suzy’s AI-native Human Intelligence platform

Discover how Suzy’s AI-native Human Intelligence platform unifies research—making insights faster, collaboration easier, and decisions smarter for modern teams.

Matt Britton wins the Insight250 Award

Suzy CEO Matt Britton earns his third Insight250 recognition, joining an elite group of global leaders shaping the future of market research and analytics.

From recall to reflex: How brands can stay top-of-mind

Discover how Suzy’s Katrina Rodriguez explains the science of mental availability – why great brands move from recall to reflex and stay top-of-mind.

Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear

In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.

From biases to breakthroughs: How behavioral science strengthens market research

Discover how Suzy’s Jessica Lapham explains why consumer bias isn’t a flaw—it’s a feature—and how behavioral science turns it into a brand advantage.

Purpose-Driven: How Lyft Balances Tech, Trust & Human Connection

In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft’s human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers, and employees, while building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.

Beyond automation: How companies can operationalize AI for true value creation

Discover how Suzy COO Bryan Silverman explains the shift from automation to AI-driven value creation—unlocking human potential and smarter workflows.

Policy meets the pantry: How regulations are reshaping consumer expectations

This thought leadership piece by Silvia Veltcheva, Senior Director of Market Research at Suzy, explores how evolving labeling regulations and rising consumer expectations are reshaping brand accountability. It highlights the growing need for transparency, examines recent FTC and FDA updates, and illustrates how brands can use agile consumer insights to stay compliant, build trust, and avoid costly missteps. The article positions Suzy as a strategic partner that helps brands navigate this changing landscape with real-time research and smarter decision-making.

Game plan: Hasbro’s strategy to reinvent its icons for a new gen

In this episode of The Speed of Culture, Matt Britton sits down with Jessica Murphy, Vice President of Global Marketing Strategy & Operations at Hasbro, to explore how play fuels connection in an increasingly digital world. Jessica unpacks the loneliness epidemic, the role of tactile and imaginative play in child development, and how Hasbro is modernizing iconic IP like My Little Pony and Peppa Pig while experimenting with AI-driven possibilities. She also shares how the toy giant is adapting its marketing playbook for YouTube, gaming, and creators, while reminding leaders why adaptability is the most critical skill in a changing marketplace.

Signals: The “For You Page” for CMOs

Signals is the “For You Page” for CMOs—an always-on feed that turns numbers into narratives and answers into action, keeping leaders ahead of culture.

Democratizing insights: Why open access Is the future of agile decision-making

Discover why democratizing research access helps brands move faster, make smarter decisions, and stay aligned with today’s rapidly changing consumers.

Hype check: How Complex stays youth-first and culturally relevant

In this episode of The Speed of Culture, Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care about.

Stuffed with success: Build-A-Bear’s evolution from kids’ toy to adult collectible

Discover how Build-A-Bear reinvented itself for adults, fueled growth, and what every brand can learn from its consumer-led evolution.

Tap reset: How Lagunitas is redefining beer culture with non-alc brews

In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.

Pouring over insights: How market research fuels winning beverage launches

See how research powers smart beverage launches—from RTDs to mocktails—and helps brands tap into low-alc and functional drink trends.

Culture growth: Why Danone’s CMO believes fundamentals still drive the future

In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than ever.

Lean and mean: How teams can do more with less by leveraging AI agents for research

Do more with less in market research using AI agents that speed timelines, cut costs, and boost quality from design to analysis. Learn how and get started now.

Finding balance: How researchers can embrace AI agents without losing control

Discover how researchers can partner with AI agents for speed and accuracy without losing control. Master the 90/10 rule and lead with insight. Read now.

The Creator Economy Has Been Redefined

Trust is the new currency. See how brands can win in the creator economy by partnering with curators and building community.

Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI

In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.

From macros to must-haves: Why protein and fiber are the new power couple

Protein and fiber are the new power couple driving functional food. Explore fibermaxxing, GutTok, and consumer demand, plus how brands can win with Suzy.

Real world results: 8 powerful market research examples that transformed brands

Explore 8 market research examples that shaped winning strategies. See how insights fuel innovation and start transforming your brand today.

Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.

Less is more: How simple ingredients are redefining brand trust

Simple ingredients are reshaping brand trust. Explore Suzy research on label reading and clean label demand. See how your brand can win. Read the guide.

Winning serve: Grey Goose's US Open playbook for maximizing cultural impact

In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”

Driving experience research innovation: Suzy recognized in Forrester’s landscape report

Suzy is featured among 16 vendors in Forrester’s Experience Research Platforms Landscape Q3 2025. Discover how our AI platform turns customer insights into fast decisions.

Work reimagined: How brands win in the hybrid work era

Hybrid work is rewriting daily shopping habits. Learn when, where, and why consumers buy, and get actionable tactics to win them. Read the guide today.

Why BBDO’s Andrew Robertson believes AI will unleash, not replace, true creative talent

In this episode of The Speed of Culture, Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world’s most decorated creative agencies.

Drive more usage: An in-depth guide to user experience (UX) research

Uncover friction, validate messaging, and turn insights into adoption with UX research. Read the in-depth guide today to boost engagement and retention.

Liberty, Liberty: Why the jingle is more than a catchy tune, according to Liberty Mutual CMO Jenna Lebel

In this episode of The Speed of Culture, Matt Britton speaks with Jenna Lebel, CMO of US Retail Markets at Liberty Mutual Insurance, about AI’s role in modern marketing, connecting with Gen Z, and how jingles and data-driven creative keep Liberty top of mind.

Grow retail sales: An in-depth guide to shopper marketing

Master shopper marketing with proven strategies and brand examples. Learn how to turn shopper choices into sales. Read the full guide.

Types of market research: 65 use cases you can implement now

Discover 65 impactful use cases and types of market research to drive growth and improve strategies. Learn more with Suzy and make data-driven decisions today!

Qual control: How Suzy Speaks delivers what other AI-moderated research can’t

Discover why Suzy Speaks is the leading AI-moderated qual solution, combining cutting-edge AI, human expertise, and enterprise-grade security.

Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

Speaking Gen Z: Why understanding their language gives brands a competitive edge

Want Gen Z’s loyalty? Learn the surprising way brands win trust with authenticity, co-creation, and insights only voice can reveal.

Fueled by innovation: Suzy makes the 2025 Inc. 5000 list

Suzy ranks on the 2025 Inc. 5000! Discover how our AI-driven insights platform is redefining research with innovation, speed, and real-time consumer data.

Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.

How Suzy Speaks is raising the bar for AI qual research

Uncover how agile teams are using Suzy Speaks to scale qualitative research with AI – bringing speed, depth, and emotion-based insights to the forefront.

How to stretch your research budget without sacrificing audience precision

Stretch your research budget without compromising audience precision. Learn how Suzy’s CPI-free model helps you get more insights, without surprise costs.

Best Practices for Using AI in Market Research

AI can revolutionize market research. Be sure to use these best practices for using AI in market research from Suzy to get the most out of your research.

Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.