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What This Year’s Halloween Rebound Can Tell Us About the Upcoming Year
Halloween is coming back from the dead this year — and its return has a lot to tell us about the future of ecommerce for CPG brands, consumer shopping habits going into the holiday season, and the long-term supply chain issues retailers will continue to face.
Suzy’s Audience Development Lead on Why Companies Need to Enhance Customer Experiences
At this year’s SampleCon, the first in-person event since the pandemic began, our SVP of Audience Development, Bryan Silverman, participated in a panel discussion about how to successfully drive a positive respondent experience, inclusive of and beyond the use of simply incentives, in order to drive high quality market research results.
How Consumers Are Thinking About the Delta Variant, and How Brands Can Respond
With COVID-19 cases spiking again, many consumers are hearing mixed messages about what the fall may look like.
3 New Norms in Human-Driven Market Research, According to Confectioner Ferrero
With the help of Suzy, leading confectionery brand Ferrero has been able to rely more heavily on data when making decisions for the brand. Recently, Phil DeConto, VP of Category Management and Shopper Insights at Ferrero USA, joined Laima Widmer, Suzy's VP of Market Research, for a discussion on what the future of market research looks like given how data is now collected and analyzed, and how the Suzy platform has assisted in efforts to do so at Ferrero.
Suzy’s Katie Gross on How to Hire and Retain Talent Right Now
Our Chief Customer Officer Katie Gross hosted a panel discussion at this year’s in-person SampleCon, the first of its kind since the pandemic began. The talk revealed some key takeaways for industry leaders and Suzy has a rundown for you.
How Suzy Live Helped a Tech Vendor Better Understand Their Shoppers’ Customer Journey
Many stages across a product’s journey are exciting and important to its success, but no research or development matters until it’s in the hands of the consumer. Here’s how Suzy Live helps in this final, crucial step before going to market.
Using a Mixed Method Approach to Concept Testing and Campaign Development
There’s perhaps no more exciting time for a brand than when a great idea begins to turn into a reality. But before you go to market, the prospective stroke of genius needs to be researched, its success forecasted. Suzy Live just made that part easier to manage, with more informative data.
How Suzy’s Always-On Research Helps Insights Teams Boost Foundational Learning
Our recently updated agile research platform can be applied to a wide variety of consumer feedback studies, providing fast, informative, cost-effective insights. Here’s what it can do for your company’s foundational learning research.
Market Research Platform Suzy Appoints TikTok’s Sofia Hernandez to its Board of Directors
Hernandez, currently TikTok’s Head of North America Business Marketing, helped lay the foundation for Suzy’s exponential growth as an early executive.
